TRONC COMMUN : ces cours sont suivis par les 3 spécialisations du Master

STRATEGY - Ann-Michele Worrall

INSEAD graduate, Pr. Worrall has been been a Professor of Marketing Management in the Executive MBA program of ESSEC.

INTERNATIONAL TOURISM AND HOSPITALITY - Doctor Jim Holleran

Dr. Holleran is currently employed at Ecole Hoteliere de Lausanne where he teaches International Tourism and Sustainable Tourism.

FRANCHISING (PDF) - Pr. Don Whitehead

Don Whitehead has been a teacher for more than 15 years at Cornell University. He flies in from New York to teach the Franchising seminar in Eshotel...

STRATEGIC MARKETING - John Howard

ESCP graduate, Fr. Andreux is a qualified trainer in Marketing. He created ad-hoc programs for Air France in Key Account Management and for Paris Chambre de Commerce in Industrial Marketing.

FINANCE - Maggie Chen

Maggie is a full time instructor for the graduate and undergraduate programs at Ecole Hôtelière de Lausanne. She has a Master in Hotel, Restaurant, and Tourism Management from University of New Haven. This course begins with reviewing financial statements, including the balance sheet, the income statement, and statement of cash flows. The time value of money will then be introduced. Students will use ARR (accounting rate of return), Payback, and Net Present Value (NPV) to evaluate the feasibility of hospitality projects. This course concludes with discussions of financing options available to the hospitality industry, financing costs, and valuation of hospitality projects.